Home goods aren't all about making your house look good—they're about crafting a space to feel like home.
Home goods aren't all about making your house look good—they're about crafting a space to feel like home.
"We don’t know about you but we find a beverage tastes considerably better when imbibed from a vessel with character and aesthetic appeal..." -The Coolector
"We don’t know about you but we find a beverage tastes considerably better when imbibed from a vessel with character and aesthetic appeal..." -The Coolector
3 min read
Read more about how coffee was used throughout history in part 3
After a sordid history of trade, colonization, and slavery, Europeans developed a coffee culture all their own. They've come a long way from the days of Venetian merchants smuggling bags of coffee beans from Istanbul, followed by the merchants in Arabia deliberately exporting infertile beans in an effort to monopolize the coffee trade.
Coffee was first sold on European streets by lemonade vendors, most likely using the Ibrik method described in part 3 of this series. The sales of this coffee specifically targeted the wealthy due to its high cost. It wasn't until coffee houses began springing up that the caffeinated beverage became synonymous with people from all walks of life, especially artists and businessmen.
The early European coffee houses were so popular with businessmen that some even gave rise to the financial institutions many know and use today. The insurance company Lloyds of London, for example, began from the 18th Century Lloyds Coffee Shop, where sailors and merchants would meet to converse about their affairs.
While the pleasures of drinking coffee traveled Europe, the preparations evolved, and the lore continued to infiltrate the minds of doubters:
After the Italian invention of espresso, Europeans never looked back. Drip or brewed coffee became a thing of the past. As a result, drip coffee is hard to come by in most places in Europe. Instead, traditional European coffee houses serve espresso-based beverages. If you want just coffee after a meal, you'll most likely receive a shot of espresso in a small cup unless you specify something else. Cappuccinos, café au laits, cortados, caffé Americanos - these are all more specific, common espresso-based drinks you'll find on many European menus.
Depending on where you are in the world, coffee culture can appear vastly different from one place to the next. Across Europe, it's embodied by relaxed, friendly faces sitting across from one another, ceramic mug in hand, at a sidewalk café, dishing about the latest goings-on. The very American coffee-to-go in a Styrofoam or paper cup concept hasn't caught on with a continent of people who know how to savor and appreciate their downtime. Can anyone say siesta?
In Italy, the very first Starbucks didn't open until 2018 in Milan. Today, there are only 11 in the country, compared to New York City's 300+. Coffee culture, in Europe, is more about relaxing and enjoying than it is about reviving and reenergizing. There's something very romantic about the ability to make a shot of espresso last an hour. I don't know about you, but it makes me want to spend my next vacation lazing in a Spanish café, indulging in cortados while people-watching.
Do you enjoy espresso, or is it too bold and bitter for you?
In part 5 of this series, we'll examine American coffee culture and its differences from Europe.
4 min read
4 min read
3 min read
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